Curious about collecting art but unsure where to begin? This panel is designed to demystify the process.

Featuring financial and advisory perspectives alongside art-world expertise, Collecting 101 offers insight into how collections start, how they grow, and how to approach acquisitions with both confidence and care.

Panelists include Sonja Moro of Bank of America, art advisor Lindsey Herron, and Brooke Hodge, moderated by Carlie Porterfield of The Art Newspaper. Together, they will discuss budgeting, due diligence, market dynamics, building relationships with galleries, and the emotional intelligence required to collect with intention.

Whether you are considering your first acquisition or refining an evolving collection, this session offers practical tools and candid advice — grounded in real-world experience — to help you enter the art market thoughtfully and sustainably.